SHIFT was established in 1968 as a printing company, but as the internet and technology evolved, it transitioned to providing clients with best-in-class products, platforms and services to help them optimize their communication “supply chain.” With a client base of several Fortune 500 companies, SHIFT focuses on providing manufacturers with agency and marketing services, distributor and dealer support, and adjacent business services.

In 2016, SHIFT evolved further to form a joint venture with Mudd Advertising, a full-service marketing and advertising company with over 35 years of providing retail-focused campaigns and services for the automotive industry. In 2018, Mudd Advertising acquired SHIFT.  Combining operations, talents and resources has enabled SHIFT to expand their services offerings and bring greater success to their clients.