SHIFT History and Evolution
SHIFT combines technology, strategy, and marketing execution, seamlessly integrating AI across our solutions to support organizations operating within complex channel environments.
1968: Where It Started
SHIFT was founded as a printing company focused on supporting marketing and communication materials for businesses.
Expanding Capabilities
As client needs evolved, SHIFT expanded beyond printing into marketing services and channel program support.
Technology-Driven Solutions
SHIFT began combining marketing expertise with technology and data-driven tools to support complex channel ecosystems.
A Modern Channel Platform
Today SHIFT delivers technology solutions that help brands manage channel programs and strengthen brand integrity.
Our expertise in channel marketing
Channel marketing expertise
SHIFT combines technology, strategy, and marketing execution to support organizations operating within complex channel environments. Our solutions are designed to simplify the management of incentive programs, marketing campaigns, and partner engagement.
We help companies:
- Manage channel incentive and rebate programs
- Automate marketing and campaign deployment
- Enable dealers and partners with brand-approved assets
- Gain visibility into channel performance through analytics
A multidisciplinary team powering channel success
SHIFT’s team brings together experts across technology, marketing strategy, data analytics, and creative services.
Meet our team
Our collaborative approach allows us to combine technical expertise, strategic thinking, and creative execution to deliver solutions that support complex channel ecosystems and help our clients grow.
Mary Kay Bushonville
President
Zack Love
Vice President, Account Management & Strategy
Ron Armour
Vice President, Client Engagement & Development
Simplifying channel growth through smarter execution
SHIFT helps manufacturers, distributors, and retailers improve the selling process through technology-driven channel marketing solutions.
Improve Communication
Improve CommunicationStrengthening communication across manufacturers, distributors, and channel partners.
Align Incentives
Align IncentivesEnsuring incentives and programs motivate partners and support business goals.
Consistent Execution
Consistent ExecutionDelivering marketing programs and initiatives consistently across the channel.
Partner with SHIFT to strengthen your channel ecosystem
If your organization operates within a distributor, dealer, or franchise network, SHIFT can help you simplify program management and improve channel performance.