Incentives That Drive Partner Performance
Plan, manage, and track channel incentive programs that motivate partners and support measurable growth.
Motivating partner performance with incentives
Incentives play a critical role in influencing partner behavior and accelerating demand.
From co-op and MDF to rebates and promotional programs, effective incentive management helps you align partners with your strategic goals. By bringing program structure, funding, and tracking into one system, you gain better visibility, control, and consistency across your channel activities.
Teams managing channel incentive programs
Organizations that need to align partner performance with business goals while maintaining control over incentive structures, budgets, and execution.
- Channel & Partner Marketing teams
- Sales & Revenue Operations
- Partner Program Managers
- Finance teams managing incentive budgets
Comprehensive incentive management capabilities
Plan, manage, and execute incentive programs with full control over structure, funding, claims, and payouts integrated with the systems that support your channel operations.
Channel Incentives
- Co-op programs
- Marketing Development Funds (MDF)
- Dealer rebates and offer programs
- Sales incentive programs
Program Design & Management
- Configurable program structures and rules
- Eligibility criteria and targeting
- Budget allocation and tracking
- Ongoing program administration
Claims Management
- Claim submission workflows
- Supporting documentation handling
- Review and approval processes
- Sales incentive programs
Payouts
- Rebate and incentive payout management
- Support for different payout structures
- Visibility into payment status
Integrations
- Marketing automation platforms
- Partner portals / PRM systems
- CRM and finance systems (where applicable)
How it connects to other SHIFT features
Incentives work alongside other platform capabilities to provide a more connected partner experience:
- Align incentive programs with marketing activities
- Centralize program and performance data
- Improve coordination between marketing, sales, and finance
- Support reporting and program evaluation
Manage the full incentive program lifecycle
A structured workflow that brings consistency, visibility, and control to every stage from setup to reporting.
Bring more structure and visibility to your incentive programs
See how you can manage incentives more efficiently and support partner engagement.