Local Activation
SHIFT delivers full-service local activation and marketing support for tire dealers, combining over 30 years of industry experience with traditional, digital, and production capabilities to help dealers grow visibility, drive traffic, and maximize marketing performance.
Driving local dealer marketing activation
SHIFT provides a complete portfolio of marketing and advertising services designed specifically for independent tire dealers.
By combining deep industry expertise with integrated creative, digital, and media capabilities, we help dealers quickly launch effective local campaigns, improve reach, and maximize marketing investments across all channels.
Supporting independent dealers
Independent dealers who need a full-service marketing partner to manage local advertising, improve digital presence, and execute integrated campaigns across traditional and digital channels.
- Independent dealers
- Franchisees
- Service-based providers
Full-service local marketing capabilities
We create and execute customized and co-op-approved campaigns, advertising tactics and websites to help your channel partners maximize their impact in their local markets.
Dealer Websites & Digital Presence
- Custom dealer website development
- E-commerce and promotion integration
- SEO and analytics capabilities
- Fast time-to-market deployment
Digital Marketing Services
- SEO and search engine marketing (SEM)
- Google Business Profile optimization
- Digital advertising and retargeting
- Email marketing and audience campaigns
Traditional Media Campaigns
- Direct mail and flyer campaigns
- Point-of-purchase and in-store displays
- Integrated cross-channel media campaigns
- Media audits and reconciliation support
Creative & Production Services
- Script writing and creative development
- Dealer business tags for pre-made ads
- Talent sourcing and campaign execution support
Reporting & Campaign Performance
- 24/7 live reporting dashboards
- Digital KPI visualization and tracking
- Insights for optimization and decision-making
How it connects to other SHIFT features
Local activation works alongside SHIFT capabilities to improve campaign execution and performance visibility:
- Leverage pre-approved assets to create dealer-level marketing campaigns across local markets
- Maximize all available marketing funds
- Ensure seamless execution of campaigns
- Track campaign results and ROI
Accelerate channel marketing efforts at the local level
Enable your direct and indirect sales channels with compliant, localized media and websites built to drive measurable results.
Amplify your local marketing efforts
See how to activate localized campaigns, deploy brand-approved assets, and turn every location in a sales powerhouse.