Chrysler wanted to drive new and existing customers to their dealerships throughout the country. They asked Mudd Advertising (SHIFT is a part of Mudd) to create an advertising event that would generate a significant amount of leads and sales.
To maximize dealer participation and consumer engagement while achieving consistency in creative execution across all 8 regions in the U.S.
To increase sales and web traffic to all Chrysler dealerships in the U.S., Mudd provided dealers with the following options to drive customers to their dealerships:
All these tactics drove consumers near each dealership to a microsite that was hosted by Mudd but personalized for every dealer with a customized video, contact information and inventory link. At each dealer’s personalized microsite, potential customers would “spin” the online wheel and receive a code to take into the dealership to spin again for a chance to win a new Chrysler vehicle.
June 26, 2018