A midsize tire retailer with multiple locations had a disorganized marketing plan that lacked cohesion and digital marketing. Their marketing plan consisted of print and local radio marketing, mostly at the store level.
Introduce a digital marketing plan for the tire retailer.
Create a cohesive marketing plan that has a consistent message and look.
SHIFT analyzed customer, point of sale and zip code data to determine the most effective way to use the tire retailers marketing budget.
SHIFT reviewed the tire retailers past advertisements to adjust or eliminate certain advertising drivers.
SHIFT put together an advertising schedule on Pandora digital radio for all locations.
SHIFT compiled digital marketing opportunities such as impressions and search volume from Google and created a multifaceted digital campaign that included SEM, Display, Video Pre-roll using robust ad groups, interest categories, etc.
Winning search results – 80% of customers searching the tire retailer’s key words were served an ad which was the best among its competitors.
High search visibility – The average position of search ads was 1.6 meaning the advertisement was usually the first or second option.
June 25, 2018
Agency / Marketing Services, Retailer and Distributor Solutions