Channel Programs

For manufacturers leveraging multi-tier sales channels - including both distributors and independent dealers - the challenge of aligning incentives becomes even more critical.

Moving Beyond Transactions: How Holistic Channel Partner Support Drives Sustained Growth Businesses that rely on channel partner such as dealers, distributors, and retailer face a critical challenge: how to build partnerships that create long-term, sustainable growth rather than just short-term sales spikes. While incentive programs and marketing campaigns are important, truly effective channel strategies focus ...

Unlocking Growth with Strategic Dealer Marketing Many manufacturers and brands rely heavily on their dealer networks to drive sales and build lasting customer relationships. Yet, managing and marketing through these dealers can be complex. This is where strategic dealer marketing comes into play—helping businesses optimize communication, align incentives, and ultimately accelerate sales at the local ...

If you go to market through channel partners, you’ve likely heard two terms used interchangeably: co-op funds and marketing development funds (MDF). While both are designed to drive demand and accelerate sell-through, they serve different purposes. Understanding the distinction—and managing them with intention—can be the difference between underutilized budgets and a high-performing channel. At SHIFT, ...

Sell-In vs. Sell-Through Programs: Driving Growth Across the Channel For manufacturers and distributors, the challenge isn’t just moving product — it’s moving it at the right time, in the right way, and with measurable ROI. Two of the most effective tools are sell-in programs and sell-through programs. While they’re often confused, they serve different purposes ...

AI for Co-Op Compliance: Streamlining Channel Marketing Programs In today’s competitive market environment, ensuring that dealer-submitted co-op claims align with manufacturer or distributor program requirements is no easy feat. Manufacturers and distributors rely on co-op programs to maintain their brand standards and enforce program guidelines across decentralized dealer networks, but the administrative burden of reviewing ...

Driving Growth with Distributor Sell-In Programs  Manufacturers and distributors share a common goal: get more product into the right dealers’ hands at the right time. While sell-through programs focus on consumer demand, sell-in programs are all about motivating dealers to purchase inventory from the distributor. When structured well, these programs accelerate adoption of new products, ...

Unlocking Growth with Distributor Sell-Through Programs In today’s competitive market, manufacturers and distributors face a common challenge: how to drive demand at the dealer level while maintaining visibility and control over sales performance. One of the most effective solutions is the distributor sell-through program—a structured incentive model designed to encourage dealers to move more product, ...

Maximizing Brand Investments with Marketing Automation Solutions In an increasingly competitive marketplace, managing and maximizing brand investments has never been more critical. A powerful, streamlined solution for achieving this lies in leveraging Marketing Automation Solutions offered by SHIFT. Specifically, SHIFT's Ad Builder tool empowers channel partners to create professional, brand-compliant marketing assets that accelerate time ...