SHIFT is a channel marketing agency that connects manufacturers, distributors, retailers and consumers by optimizing communication, aligning incentives and driving sales at the local level.

With our unique & multifaceted approach, we excel in optimizing brand investments while seamlessly achieving retailer sales targets.

Channel Marketing Experts

For over 50 years SHIFT has guided companies efficiently and effectively with channel marketing solutions, enabling their partners to connect consumers to the company’s brand.

We developed a unique platform that integrates marketing support, funds and  incentive management—all designed to facilitate and enhance communications between manufacturers and their channels. This dynamic tool, coupled with our robust support team, enables regional and local businesses to leverage brand-approved marketing collateral, programs, and initiatives.

Think of SHIFT as your “Marketing Engineers,” efficiently building communication bridges across the channel ecosystem to drive sales. Leveraging our expertise in communication and technology solutions, we function as an extension of your team, supporting a wide range of marketing goals that help you strengthen your brand and drive sales growth.

Channel Marketing Ecosystem

Propel Your Channel Marketing Ecosystem Forward

optimize communication

Optimize Communication

Our marketing automation platform operates as an all-inclusive service for your channel marketing and sales ecosystem. Your partners can easily find and access everything they need to sell and promote clients’ products including compliant, co-branded promotions, marketing materials, product collateral and promo products.

align incentives

Align Incentives

Our data-driven solutions bridge the channel ecosystem connecting manufacturers, distributors, and retailers, enabling clients to get the most out of dealer and consumer incentive programs. SHIFT’s sales incentive enablement solutions simplify data collection, enhance downstream processes and integrate with marketing and funds management platforms, making it easier for clients to track sales, reward performance and support marketing efforts.

Drive sales at the local level

Drive Sales at the Local Level

For over 30 years, SHIFT has partnered with clients to support independent dealers and drive sales at the local level. With our deep expertise in dealer marketing, wide portfolio of traditional and digital advertising services, and knowledge of Co-Op and other funding programs, SHIFT excels in optimizing brand investments while seamlessly achieving retailer sales targets.

Who We Are

SHIFT makes channel marketing & sales easy for enterprises that use distributors, wholesalers and dealer partners to sell their products. Our solutions simplify and enhance the channel ecosystem by optimizing communication, aligning incentives and driving sales at the local level. 

We use technology, automation and data to minimize channel inefficiencies and maximize sales. Our deep expertise, unparalleled customer focus, and relentless attention to detail enable the growth of both our clients and their channel partners.

Industries We Serve





Working With SHIFT


We work with your team to uncover the needs and pain points within your current processes and platforms, and develop a strategic approach for your solution. We evaluate which tools, workflows and services will help your business thrive across your channels.

Strategy & Planning

Our team formulates a detailed engagement plan, including a phased timeline, along with key requirements and milestones. We actively engage with you & your team to ask and answer outstanding questions as well as address any concerns.


As we develop your platform/solution, we connect with your important stakeholders to source and develop content, processes, and workflow. We recommend beta testing to finalize consistent, effective messaging and processes.

Tracking & Improvement

Through our people, processes, and platforms, we identify, collect, manage, analyze and report on critical data—enabling you to focus on decision-making and growing your business. We use this data and our expertise to continually improve our offering and support.