Dynamic Publishing
Efficiently and cost-effectively creating & maintaining brand-consistent product and marketing collateral.
Dynamic Publishing Solutions
Our Dynamic Publishing Engine creates consistent product marketing materials, saving companies with large product portfolios significant time and cost. This data-driven tool’s flexibility in editing and changing layouts & images guarantees each collateral piece is consistent with the brand and that updates can be made quickly and cost-effectively.
How Dynamic Publishing Works
Data
SHIFT takes structured data (product information, specifications or other) from a database, Excel document or online form-fill and readies it for the dynamic publishing process.
Digital Assets
SHIFT (or the customer) creates brand-compliant digital assets, such as product images and logos in file formats such as including EPS, GIF, JPG, TIF, and PDF.
Templates
SHIFT creates templates that drive the appearance, layout, and formatting of the Data and Digital Assets in the outputs.
Logic
Business, brand, and design rules are applied to the templates to control appearance, copyfitting, legal disclaimers, copyright date automation, if/then case handling, layout decisions and more.
Collateral
Collateral such as sell sheets, product brochures and presentations can be generated in a variety of file types such as print-ready high-resolution PDFs, web-optimized low-resolution PDFs, PowerPoint presentations, and digital images.
Significant Savings
Businesses with large product portfolios that need up-to-date and accurate collateral can see significant savings with the Dynamic Publishing Engine because updates to the Data and/or Digital Assets (such as new product information, images, logos, colors, or languages) flow automatically through the system to create new outputs. One of our clients saved over 2000% with Dynamic Publishing!
Key Features
- Generates a variety of data-driven materials such as:
- Sell Sheets
- Product Brochures & Spec Sheets
- PowerPoint Presentations
- Supports multiple languages
- Templates can be modified easily for different business units
- SHIFT ensures that content and outputs are approved by brand, legal and Co-Op teams
- Updates are fast, accurate and significantly cheaper than conventional desktop work
- End-user (self-service) version available for customizable marketing materials:
- Ad Builder on Marketing Automation Platform
- Click here to download an overview of our Ad Builder tool!
Transforming Marketing Collateral Production
SHIFT helps brands bring accurate, brand-compliant collateral to market faster and at a lower cost.
“Through this great partnership with SHIFT, we were able to reduce the speed of editing to market for our sales and marketing collateral. Not only did they support us with speed, but they also provided a scalable digital asset management process to ensure accuracy and graphic design excellence. This project allowed our team to focus on other internal tasks due to the trust, speed, and efficiency of the SHIFT teammates.”
Global Manufacturing Brand
Speed to Market
Brand Consistency
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