Who We Are

Who We Are

SHIFT is a channel marketing agency that connects manufacturers, distributors, retailers and consumers by optimizing communication, aligning incentives and driving sales at the local level.

SHIFT was established in 1968 as a printing company.  As our clients’ needs evolved, so did our solutions.  Today SHIFT’s offerings go beyond those of traditional agencies. We provide partner-focused creative marketing and technology solutions that maximize brand integrity and efficiency. We work with Fortune 500 companies and top brands in agriculture, education, tires, automotive and other manufacturing industries.


Acting as an extension to your team, SHIFT solves your brand communication problems via technology, processes, and people. As we seamlessly integrate and streamline your communication and marketing processes, you reclaim the freedom to focus on growth initiatives and other priorities.

Our Mission

At SHIFT, our mission is to simplify and enhance the selling process through channel marketing. We provide comprehensive solutions for manufacturers, distributors, wholesalers, and retailers, leveraging industry-leading technology, streamlined processes, and deep expertise. With a strong customer focus across sales and marketing channels, SHIFT optimizes communication, aligns incentives, and drives sales at the local level. Our goal is to help all partners involved achieve profitable growth and sustainable revenue.

Our Team

Our team is composed of experienced professionals who have a wealth of knowledge and expertise in a wide range of disciplines. With years of experience in the industry, our team members bring a unique perspective and deep understanding of the latest technologies and trends.

In addition to their technical expertise, our team members are also highly skilled in creative and strategic thinking. We have a strong focus on technology strategy, and our team members are well-versed in the latest marketing and creative techniques. Our team is composed of individuals with diverse skill sets, including software developers, designers, marketers, and strategists. We believe in fostering a collaborative and inclusive work environment as our team members work together to provide the best possible solutions for our clients.

With our team’s combination of industry experience, technical knowledge, and creative thinking, we’re able to provide our clients with innovative and effective solutions that drive success. Whether you are looking to develop a new technology strategy, create compelling marketing campaigns, or anything in between, our team is here to help.

The Team

Mary Kay


Zack Love

Vice President,
Account Management
& Strategy

Ron Armour

Vice president,
Client Engagement
& Development

Sean Abplanalp

Account Management

Lesley Ochoa

Marketing Strategist

Victoria Reichel

Senior Data Analyst &
Business Solutions Strategist

Thad Kielch

Information Technology

Brent Johnson

Lead Developer

Steve Schafer

Technical Engineering

Amanda Dettmer


Carter Pins

Digital Media Manager

David Nuskiewicz

Marketing Specialist 

Hanif Khan

Account Manager

Urszula Adamowska

Sr. Graphic Designer

Erv Toth


Martyna Skorynko

Account manager

Emily Hayes

Account Coordinator

Gage Zittler

Gage Zittler

Software Developer

Greg Leon

Client Support Specialist –
Channel Programs

Nate Holmes

SEO Specialist

Gage Zittler

Gage Zittler

Software Developer