Marketing Automation Platform for Channel Partners
A centralized platform where channel partners can access brand-approved assets, utilize co-op/MDF funds, and leverage integrated marketing programs and tools to effectively promote and sell your products.
Marketing automation platform capabilities
SHIFT’s Marketing Automation Platform serves as a complete channel marketing ecosystem, enabling partners to access content, co-op/MDF funds, programs, and tools in one place.
By centralizing marketing assets, campaigns, incentives, and data, the platform ensures brand consistency while helping partners execute marketing activities more efficiently. This unified approach improves communication, increases participation, and drives stronger performance across the entire partner network.
Teams enabling channel marketing at scale
SHIFT’s Marketing Automation Platform is perfect for enterprises that need to provide partners with the tools, resources, and support required to execute marketing programs while maintaining brand control and visibility across distributed networks.
- Brand Marketing Teams
- Product Marketing Teams
- Channel & Field Sales Teams
Comprehensive marketing automation capabilities
Deliver a complete channel marketing experience with tools that centralize assets, automate campaign execution, manage funding, and provide performance insights across your partner ecosystem.
Channel Marketing Tools
- Marketing automation platform for partners
- Centralized access to marketing programs
- Localized campaign execution tools
- Co-branded promotional materials and collateral
Content & Asset Management
- Brand-compliant asset management
- Access to logos, guidelines, brochures, and ads
- Segmentation and permission-based access
- Notifications for new and updated content
Ad Builder & Campaign Execution
- Customizable brand-compliant templates
- Dynamic ad and collateral creation
- Approval workflows for brand compliance
- Local campaign execution and mailing tools
E-Commerce & Funds Management
- Enhanced e-commerce for ordering marketing materials
- Automated fund application at checkout
- Integration with incentive and budget programs
Data, Analytics & Integrations
- Performance dashboards and reporting tools
- Tracking of campaigns, programs, and partner activity
- Integration with CRM, finance, and marketing systems
How it connects to other SHIFT features
The platform works alongside other SHIFT capabilities to create a connected partner marketing ecosystem:
- Ensure brand consistency across distributed channel execution
- Unify marketing asset delivery and campaign enablement
- Accelerate production of localized, partner-ready marketing materials
- Operationalize compliant content distribution at scale
- Integrate with incentives to align with compliant marketing activities
Manage the complete channel marketing ecosystem
The one-stop shop channel marketing ecosystem for your partners to find everything they need to sell and promote your products.
Power your entire channel marketing ecosystem in one unified platform
See how you can streamline, simplify and maximize your channel marketing efforts.