Channel Partner Support
Maximizing the potential of channel partners
Empowering Channel Partners
At SHIFT, our focus is on supporting and maximizing the potential of channel partners. Our solutions are specifically designed to optimize communication, align incentives, and drive sales at the local level.
Acting as an extension of your sales and marketing teams, SHIFT utilizes technology, automation, data and deep expertise to provide channel partners the resources and support they need to sell and promote your products easily and effectively.
Marketing Automation Platform
Empower your channel partners to sell more products with the tools to market them effectively and efficiently. Our customizable platform serves as a centralized communication hub for providing your channel partners with:
- Brand-compliant promotional information & assets, marketing calendars, and product collateral
- Co-Op / Marketing Funds, submissions & approvals, and program information
- Enhanced e-commerce for purchasing pre-approved localized advertising and marketing programs as well as promo products
- Brand-approved asset libraries with optional online ad personalization
- Data dashboards to provide insight and motivation to exceed sales and performance goals
Integrated Support Services
We pride ourselves on our in-depth knowledge of clients’ businesses and their channel partners, often integrating seamlessly with their marketing and sales operations teams. This allows us to give your channel partners and sales team direct phone and email support without exhausting your internal staff. Our team can:
- Answer questions about promotions and programs
- Provide information on & claims assistance for Co-Op/Marketing Funds programs, particularly if SHIFT provides Funds Management services
- Connect individual dealers/groups and field sales reps with corporate support & services
- Provide full or consultative agency services with creative, digital, and traditional marketing solutions
- Manage submission of custom ads to legal, co-op, and brand groups for pre-approval
- Deliver feedback from channel partners to the brand and marketing teams, providing valuable insight to continuously improve offerings
Custom Services
Help your channel partners customize their advertising while maintaining brand integrity. Our creative services can:
- Manage submission of custom ads to legal, co-op, and brand groups for pre-approval
- Design imagery and copy for print, broadcast, digital, and out-of-home media
Connect With Us
Acting as an extension of your sales and marketing teams, SHIFT will minimize channel inefficiencies and maximize local sales potential–providing your channel partners instant access to brand-compliant materials and resources to sell your products efficiently and effectively.
