Brand Marketing Platforms: Scalable Systems That Fuel Compliant Channel Partner Growth
Brand Marketing Platforms: Scalable Systems That Fuel Compliant Channel Partner Growth For modern, multi-location and channel-driven brands, brand marketing platforms serve as the operating system that connects strategy to execution. By unifying brand management, marketing automation, and analytics, these platforms make brand building repeatable, measurable, and compliant across regions, partners, and customer touchpoints. SHIFT helps […]
Seven Essential Tools for Local Marketing
Seven Essential Tools for Local Marketing Seven Essential Tools for Local Marketing Winning locally is where channel marketing delivers its highest return. When manufacturers, distributors, and retailers align around shared tools, partners can launch compliant, co-branded campaigns faster—and convert more shoppers. At SHIFT, we’ve spent decades helping brands optimize communication, align incentives, and drive sales […]
Why SEO is Important for Local Businesses
Why SEO is Important for Local Businesses Why SEO is Important for Local Businesses If you are an independent dealer/retailer, local visibility isn’t optional. Local Search Engine Optimization (SEO) helps nearby shoppers find you the moment they’re ready to buy—turning searches into calls, directions, foot traffic, and revenue. At SHIFT, we streamline your local marketing […]
Co-Op Funds vs. Marketing Development Funds: What’s the Difference—and How to Maximize Both
Co-Op Funds vs. Marketing Development Funds: What’s the Difference—and How to Maximize Both If you go to market through channel partners, you’ve likely heard two terms used interchangeably: co-op funds and marketing development funds (MDF). While both are designed to drive demand and accelerate sell-through, they serve different purposes. Understanding the distinction—and managing them with […]
Sell-In vs. Sell-Through Programs: Driving Growth Across the Channel
Sell-In vs. Sell-Through Programs: Driving Growth Across the Channel For manufacturers and distributors, the challenge isn’t just moving product — it’s moving it at the right time, in the right way, and with measurable ROI. Two of the most effective tools are sell-in programs and sell-through programs. While they’re often confused, they serve different purposes […]
AI for Co-Op Compliance: Streamlining Channel Marketing Programs
AI for Co-Op Compliance: Streamlining Channel Marketing Programs In today’s competitive market environment, ensuring that dealer-submitted co-op claims align with manufacturer or distributor program requirements is no easy feat. Manufacturers and distributors rely on co-op programs to maintain their brand standards and enforce program guidelines across decentralized dealer networks, but the administrative burden of reviewing […]
Driving Growth with Distributor Sell-In Programs
Driving Growth with Distributor Sell-In Programs Driving Growth with Distributor Sell-In Programs Manufacturers and distributors share a common goal: get more product into the right dealers’ hands at the right time. While sell-through programs focus on consumer demand, sell-in programs are all about motivating dealers to purchase inventory from the distributor. When structured well, these […]
The Power of a Website: Boosting Sales and Brand Identity for Independent Dealers
The Power of a Website: Boosting Sales and Brand Identity for Independent Dealers In today’s digital age, having an online presence is more crucial than ever for independent dealers. Consumers are increasingly turning to the internet for purchasing decisions and they’re often starting their journey by researching and educating themselves online. A well-designed website enables […]
Unlocking Growth with Distributor Sell-Through Programs In today’s competitive market, manufacturers and distributors face a common challenge: how to drive demand at the dealer level while maintaining visibility and control over sales performance. One of the most effective solutions is the distributor sell-through program—a structured incentive model designed to encourage dealers to move more product, […]
Unlocking Growth with Distributor Sell-Through Programs
Unlocking Growth with Distributor Sell-Through Programs Unlocking Growth with Distributor Sell-Through Programs In today’s competitive market, manufacturers and distributors face a common challenge: how to drive demand at the dealer level while maintaining visibility and control over sales performance. One of the most effective solutions is the distributor sell-through program—a structured incentive model designed to […]