Sell-In vs. Sell-Through Programs: Driving Growth Across the Channel
Sell-In vs. Sell-Through Programs: Driving Growth Across the Channel For manufacturers and distributors, the challenge isn’t just moving product — it’s moving it at the right time, in the right way, and with measurable ROI. Two of the most effective tools are sell-in programs and sell-through programs. While they’re often confused, they serve different purposes […]
AI for Co-Op Compliance: Streamlining Channel Marketing Programs
AI for Co-Op Compliance: Streamlining Channel Marketing Programs In today’s competitive market environment, ensuring that dealer-submitted co-op claims align with manufacturer or distributor program requirements is no easy feat. Manufacturers and distributors rely on co-op programs to maintain their brand standards and enforce program guidelines across decentralized dealer networks, but the administrative burden of reviewing […]
Driving Growth with Distributor Sell-In Programs
Driving Growth with Distributor Sell-In Programs Driving Growth with Distributor Sell-In Programs Manufacturers and distributors share a common goal: get more product into the right dealers’ hands at the right time. While sell-through programs focus on consumer demand, sell-in programs are all about motivating dealers to purchase inventory from the distributor. When structured well, these […]
The Power of a Website: Boosting Sales and Brand Identity for Independent Dealers
The Power of a Website: Boosting Sales and Brand Identity for Independent Dealers In today’s digital age, having an online presence is more crucial than ever for independent dealers. Consumers are increasingly turning to the internet for purchasing decisions and they’re often starting their journey by researching and educating themselves online. A well-designed website enables […]
Unlocking Growth with Distributor Sell-Through Programs In today’s competitive market, manufacturers and distributors face a common challenge: how to drive demand at the dealer level while maintaining visibility and control over sales performance. One of the most effective solutions is the distributor sell-through program—a structured incentive model designed to encourage dealers to move more product, […]
Unlocking Growth with Distributor Sell-Through Programs
Unlocking Growth with Distributor Sell-Through Programs Unlocking Growth with Distributor Sell-Through Programs In today’s competitive market, manufacturers and distributors face a common challenge: how to drive demand at the dealer level while maintaining visibility and control over sales performance. One of the most effective solutions is the distributor sell-through program—a structured incentive model designed to […]
Optimizing the Channel Marketing Process with AI
Optimizing the Channel Marketing Process with AI Optimizing the Channel Marketing Process with AI In today’s dynamic channel marketing environment, leveraging artificial intelligence (AI) has become essential for organizations seeking to remain competitive and adapt to change. SHIFT is at the forefront of this transformation, employing AI to revolutionize channel marketing by enhancing compliance, personalizing […]
Using SHIFT’s Marketing Automation Solutions to Maximize Brand Investments
Using SHIFT’s Marketing Automation Solutions to Maximize Brand Investments In an increasingly competitive marketplace, managing and maximizing brand investments has never been more critical. A powerful, streamlined solution for achieving this lies in leveraging Marketing Automation Solutions offered by SHIFT. Specifically, SHIFT’s Ad Builder tool empowers channel partners to create professional, brand-compliant marketing assets that […]
Maximizing Brand Investments with Marketing Automation Solutions
Maximizing Brand Investments with Marketing Automation Solutions In an increasingly competitive marketplace, managing and maximizing brand investments has never been more critical. A powerful, streamlined solution for achieving this lies in leveraging Marketing Automation Solutions offered by SHIFT. Specifically, SHIFT’s Ad Builder tool empowers channel partners to create professional, brand-compliant marketing assets that accelerate time […]
How Independent Dealers Can Maximize Their Retail Sales Through Marketing
How Independent Dealers Can Maximize Their Retail Sales Through Marketing Enhancing Independent Retail Sales Through Channel Partner Solutions Independent retailers face an uphill battle in the ever-changing landscape of retail sales. Between competing with big-box stores and navigating the digital landscape, the challenge lies in staying competitive. That’s where SHIFT’s tailored channel partner solutions come […]